Sexer – The Bronx Brand


JAMES SEXER RODRIGUEZ, was born in Puerto Rico. He was raised in the South Bronx, from the age of 3. James began his interests in art at the age of 6. By the age of 10, his artwork was on display at the old Gimbels Department store in New York City. Growing up in the Bronx as an impoverished youngster, artistic opportunities weren’t readily available. But his grandfather pushed his talents. Pursuing his dreams to become a professional artist, he attended the High School of Art & Design in New York City where he studied Commercial Art. Without a viable outlet for his creativity, James resorted to graffiti as other artists from the inner cities did.

Without a doubt, graffiti influenced and inspired his artistic future. His love for art can be appreciated in his urban art flavor which throughout the years have transcended from trains and murals, to canvases. His years of aerosol use have instilled a mastering of spray paint, acrylic and his love for surrealism.

What part of the Bronx are you from? Where did you grow up?
I was born in Puerto Rico and raised in the South Bronx in Melrose Projects

How has living in the Bronx inspired or influenced your work?
Growing up in the Bronx was a motivation everyday with my art. Graffiti, trains and the streets were my very first influences.

What's your creative process?
My creative process is imagination first, then technique. As an artist i try to create in my mind as much as possible, usually from dreams or life experiences.

What ideas, if any, do you want to inspire with your art?
Every one of my pieces i process with the intention of creating a dialogue and leaving art lovers with questions as to why or how.